Brookes Bruno
Founder, PrimeBodyRX
I've spent my career building sales organizations and healthcare commerce infrastructure — turning fast-growing categories into systems that work on a Tuesday morning, not just in a pitch deck. I don't claim to be the smartest person in longevity. I've simply been in enough emerging markets to know what an organized one looks like when it arrives, and this is that.
PrimeBodyMind is my running record of it: the doctors worth reading, the numbers worth trusting, the practices worth copying, and the wealth being created — honestly, transparently, and mostly by unglamorous people who showed up early and did the work. If it helps you see the category more clearly, it has done its job.
Founder, PrimeBodyRX · primebodyrx.com · September 2026
The category gets organized
The wild-west phase is ending, and wholesale-only B2B infrastructure is what replaces it.
2026 · September
The XPRIZE decade begins
The largest health prize in history put functional healthspan on a clock.
2026 · August
Muscle is the currency
Lean mass became the clinical priority of the category — and the protocol patients keep.
2025 · Winter
The protocol economy gets funded
Wall Street priced a documented protocol as an asset. Practices hold the same asset.
2025 · Fall
The clinic is the new gym
The longevity clinic became a membership business — same chairs, different company.
2025 · Spring
Outlive, and the informed patient
Patients arrived educated. The practices that could answer precisely kept them.
2024 · Year-End
The front door moved
Cash-pay medicine became normal, and patients started expecting concierge speed.
2024 · Fall
The trillion-dollar signal
The molecule makers got rich first. The practice economy is next.
2024 · Summer